2009年3月4日星期三

Beginner

沖沖下涼,突然間好有moody想寫下blog. 都既然開左個account唔好晒. 寫blog就好似同自己講野咁.哈!我時時都成日自己都自己講野架啦. 不過,而家寫左出黎ji.

過多十六日就到,就同臭雯雯好澳洲啦.真係有少少緊張起黎. 哈! ,連hotel都未book...嘻嘻!我個人真係好無planning. 不過咁先刺激(是但啦,搵個位比自己下台ji)

死啦! 寫幾行就覺得有少少累tim...大獲!

好!下次一定要寫多過今次

2008年3月26日星期三

Search engine optimization (SEO)

Introduction
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "organic List" search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search vertical engines.


The requirement of Search Engineer Optimization(SEO)
I would like to find more relevant guidelines from Webmaster Help Center(http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality) There will help to find, index, and rank my Blog. Even if you choose not to implement any of these suggestions, there strongly encourage we pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. I can learn how to avoid the site has been penalized and avoid my Blog block in results on Google.com, on any of Google's partner sites and other famous engine engineer company.

Page Title:
I would like to add the keywords in the titles of my pages such as Customer Relationship management, CRM, 顧客關係管理but without spamming, meaning do not overdo that and spamming is outdated. I also use a different title for every page that reflects what this page is about and not exceed 5 keywords in every page.

HTML Tags:
I apply to a link www.technorati.com/tags, Technorati is the most powerful converter device. It help other easy search my blog when input some keyword. I also put the main keywords between in topic of 5 articles. All of main keywords also are shown on Tags.

Outbound & Inbound Links:
They are defined a hyperlink that points to another page in the same website I think Internal links are very important for search engine optimization, always remove your broken links and make sure search engine spiders can reach almost all pages in your site and also enhance my Blog appearance.
In Outbound links, I join a membership in a famous searching engineer organization www.UWANT.com. I can post my Blog in there for others to search such as http://www.linkshighway.net/. I also add the Keyword Suggestion tool will help you choose relevant and popular terms related to your selected key term. Simply enter a key term and this tool will query information from several Google searches, which it will use to determine popular and re-occurring terms used by websites in the same industry.
In Inbound links, I post other link and article which are related my topic CRM in my Blog. For example, I added my classmates’ Blog and some successful CRM operation example.

Building Site Map
Our professor who is Ken Fong suggest a tool to us to check the location of visitor http://clustrmaps.com/index.htm
That is the best ways to quantifiably and independently measure my Blog online awareness and overall visibility.

Content:
I provide a good and unique content such as I copy some powerful CRM article, CRM topic u-tube and CRM practice and application in there.
Meta Tags: I try study the most search engines (like Google) for my reference. (Google) do not give much weight for meta tags because many people used to spam them with keywords that may not even exist in content but they still carry some weight for other search engines.

Keyword Density Analyzer
I also used the keyword density analyzer to determine the optimum keyword density for your web page. http://www.pagerank.net/keyword-density-analyzer/
Keyword Density Analyzer will analyze the web page you specify and give a report on what words are used and how many times they are used.
Keyword density is important because it can be used as a factor in determining whether the web page is relevant to a specified keyword or keyword phrase and the right keyword density will help achieve higher rankings on search engines.

Update Frequency
I am going to update and post some new article in my Blog, that is better for enhance my ranking.

The limitation of Search Engineer Optimization(SEO)Avoid Link farms:
I give up use link farms method which is a form of spamming the index of a search engineer. Some link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

Avoid hidden content:
I avoid use Hiding text or links in content as it may cause my Blog to be perceived as untrustworthy since it presents information to search engines differently than to visitors.

Avoid use keyword stuffing
Filling pages with keywords results in a negative user experience, and can harm my Blog's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context. So, I suggest you use the link http://www.pagerank.net/keyword-density-analyzer/ to check the content and Tags in your site.

Don't send automated queries to the famous Searching Engineer:
For example, Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google

Outbound Links:
I avoid link up a bad sites as it may caused search engine penalize me and may even ban your site completely!

Flash/Graphic file:
Search engines cannot read text displayed in graphic files (e.g. jpg, gif, png), nor can they interpret text found in Flash files. This simulator shows you only text that search engines can read.

Avoid Doorway page and PageRange created just for a search engineer:
Ensure the content of site is talking about the visitor wants and need, the goal of site attract the target audience rather than as a search engine. Please don't participle in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

Thank you!

Editor by Ring Chan

2008年3月25日星期二

Editgrid

Funny Picture for CRM

Job Market's view point for CRM(顧客關係管理)

Job Market(求職廣場)

顧客對於企業來說,有多重要?從一家企業的創辦之始,由一群股東集資成立, 以後就有賴顧客的光顧,賺取利潤籌集資金,企業再以資金發展公司,聘用更好的人才,取得更有價值的資源,提供更好的產品、服務與理念,吸引更多的顧客。隨著CEPA政策的實行,國家對「十一?五」規畫的推動,更刺激本港企業未來的發展。但要在這個競爭愈趨激烈的市場中,把握機遇,招來更多的顧客,企業究竟有何妙法?有專家謂「客戶關係管理(CRM)」是企業通向成功之門的鑰匙之一。

世界性品牌 重視客戶關係
要了解客戶關係管理對企業的發展有多重要,大可以從世界著名商業雜誌《財富》的有關調查中略知一二,該雜誌總結2006年全球500強企業的經營經驗,發現當中超過90%的企業都有推行客戶關係管理的計畫。

調查指出,企業的客戶可分為兩類,一為忠誠客戶,也就是人們常稱的「熟客」,普遍約佔整體客戶的20%;另一類為一般客戶,約佔整體客戶的80%。但值得注意的是,「熟客」可以為企業多帶來25%至85%的潛在利潤。因此,500強企業為了爭取更多的潛在客戶,大多願意投放資源發展培訓員工,推行客戶關係管理,以提供完善的服務,增加客戶對產品的信任度和忠誠度。

此外,據國際諮詢顧問公司IDC的市場調查顯示,全球企業投放在推行客戶關係管理資金的年均增幅更高達48%,如在2000年是70億美元,至2003年已升至200億美元。由此可見,近年全球企業愈來愈重視客戶關係管理,清楚明白客戶是企業發展的原動力,能夠長久保持穩定的客戶增長率,企業便得以在激烈的競爭環境中生存及持續發展。

香港企業要成世界性品牌,客戶關係管理絕對不容忽視,正如「十一?五」規畫公布後,特首曾蔭權隨即表示港商可以將本港品牌打入中國市場的同時,更要與內地建立長久的客戶合作關係,以吸納一班「忠誠顧客」,正是本港工商業未來得以持續發展的必然方向。

重客戶關係 政府積極提倡
近幾年,亦見香港政府致力推動客戶關係管理的理念,且愈來愈重視為市民及企業提供快捷又有效的服務,可謂在社會中積極扮演著推廣客戶關係管理的角色。

最明顯的例子是政府推行電子政府服務計畫時,在服務網站上,按不同類別,如運動消閒、婚姻、家居飲食、健康醫療、教育就業等圍繞著市民的日常需要的範疇,提供快捷的服務及資訊。對於企業服務,工業貿易署的商業牌照資訊服務更為提供客戶度身訂造的資訊搜索功能。諸如其他多項政府服務亦見得出客戶關係管理的概念,為客戶提供增值服務。香港政府更獲得國際認同,管理和資訊科技顧問機構埃森哲就全球性調查電子政府發展的國際調查中,指出香港政府於發展客戶關係管理上有突出成就。

由此可見,客戶關係管理均受到政府機關以及企業所重視,優質的服務能夠為機構贏取口碑,最終達致吸納更多的顧客為目標,機構也就得以持續發展。

掌客戶需要 制定長遠策略
企業要吸納更多的潛在顧客,自然要了解客人的需要,以便制定相關的銷售策略或服務,也正是客戶關係管理的精髓所在。

現時,世界不少銀行、保險公司等已經逐步採用客戶關係管理的管理方法,如以信用卡公司為例,他們會分析客戶每個月的簽帳額、消費地點等資料,將不同種類的客人分門別類,方便公司在日後進行推廣活動時,可按照有關資料作針對性宣傳,爭取客戶回應。而更重要的是,客戶關係管理系統透過資訊分享,能夠讓員工了解各部門的工作流程,加強各部門的溝通,最終能夠幫助企業提高服務質素。

另外,商業發展已經與資訊科技密不可分,企業更會有效利用來維持客戶關係,近年互聯網流行開設網誌(blog),不少企業都乘此機會增設網誌系統,讓客戶可以自行申請。誠如佳能香港就計畫未來3年投放港幣1,000萬發展顧客關係管理計畫,其中一項極具創意的念頭正是為會員增設網誌,亦可從中了解會員對產品的意見。

回顧客戶關係管理的發展史,早在90年代企業推行此管理方案時,只著重銷售過程,後來逐步加入客戶服務及市場的數據元素。時至今日,客戶關係管理已成為資訊交流平台以及員工的學習系統。客戶關係管理的應用範圍也因此而擴展到各行各業,企業透過分析數據,掌握客戶需要,從而制定長遠的待客策略,發掘潛在客戶。

員工新職能 聯繫各方客戶
一套行之有效的管理系統,除了要有相應硬件外,也需要人手來配合,因此要成功推行客戶關係管理,員工的參與也極為重要,亦即意味著員工需要有連繫客戶關係及分析客戶需要的能力。

如去年11月特許公認會計師公會(ACCA)召開的僱主論壇中,ACCA的商貿夥伴主管Tony Osude發表了一系列人力資源資訊及調查結果,其中預計未來15年,世界營商環境會愈趨複雜,企業既需要減低成本,又要將手上人才盡用,故此僱主期望員工的角色及能力亦有相應的提升。他表示,現時大多數的僱主都傾向物色有相關專業技能的通才,而並非單一強項的專才或只顧埋首日常事務的技術員;至於未來的15年,企業會聘用怎麼樣的人才?

Tony Osude有以下的歸納:一、員工將會擔當導師角色,以支援及帶領企業團隊,幫助新入職的員工實行體驗式發展;二、員工要擁有多元化的技巧,能夠靈活多變的轉換角色;三、有創意、有多角度的思考,並擁有專門才能,特別擅長某個項目;四、員工要有優異執行力、做事準確準時,並且願意嘗試突破及學習;五、員工工作時,要重視過程及結果;六、員工要具備策略思維,懂得因事制宜;七、能夠與客戶建立緊密的合作關係,且有能力整合多種顧客的需要;八、能夠獨立工作,並懂得運用集體智慧,面向整個機構及客戶。

Tony Osude所提出的8大人才元素中,重點指出員工要替公司與客戶建立聯繫,以及能夠吸納多種客戶群;而要成功做到的話,他認為企業要通過教育及訓練把員工培育成為通才,員工亦一定要掌握「客戶關係管理」的技巧,企業方能順利推行客戶關係管理制度或政策。

與內地競爭 加強員工培訓
內地企業近年發展非常迅速,並以打進海外市場為目標,因此他們愈來愈重視員工培訓,當中不少大型企業更仿效外國成功的企業,如惠普、西門子、摩托羅拉等開辦企業大學訓練員工。在眾多的培訓項目中,「客戶關係管理」正是員工的學習重點。

客戶及供應商是企業最重要的業務組成部分,企業因而重視與他們的合作關係,而要維持一個長久而和諧的聯繫,就要從企業員工開始著手,施行連串培訓,確保員工有能力和信心作出配合。企業大學的主要目的,正是讓企業有足夠的員工應付或處理與合作夥伴和客戶的關係;以及在企業發展過程中,讓員工分享積累已久的豐富工作經驗。

面對內地企業積極培訓優質的客戶關係管理人才,以擴展業務,有專家預計香港企業勢要與內地新興的企業作正面競爭。其實,本港企業亦早已作好準備,多年來本地的大型企業一向重視員工培訓,客戶關係管理的培訓更是遍及各行各業,如銀行業、零售業以至製造業等等。

此外,香港政府及其他相關機構如生產力促進中心亦有為本地的中小企提供客戶關係管理的培訓課程。在全球激烈的營商競爭環境下,有專業人事顧問預料員工培訓會愈趨專業化,其中「客戶關係管理」更是炙手可熱的培訓項目。

企業員工互相合作 現今商業市場競爭激烈,要成功爭取更多的客戶的話,推行客戶關係管理實是各大小機構的營運方向。但是,要推行有效的客戶關係管理方案,以連繫潛在客戶和合作夥伴,執行者需要穿針引線,與多方溝通。因此,企業管理層和員工必須互相合作,了解各方的需要,然後作出快而準的決定。故推行一套有效的客戶關係管理方案,企業要積極培訓員工,讓員工努力地發展客戶關係管理的平台,以爭取回報,最後達致顧客、企業和員工三贏的局面。

Source by http://www.jobmarket.com.hk/Resources/article.jsp?magazine_type=RS&issue_id=317

Infor CRM (Application in Manufacturing)

Infor CRM (Customer Relationship Management) for Manufacturing

Complete customer visibility for today's manufacturers.
The positive steps we take to help our customers are simply what they expect; the things that go wrong are what begin to fragment the relationship. Customer relationships, therefore, must be managed so that manufacturers can continuously meet or exceed expectations, anticipate and respond to change, and maximize the opportunities presented by each customer’s needs.
Infor CRM for Manufacturing provides the real-time information you need to grow your customer base, retain customers, and find additional business opportunities with current customers. With built-in manufacturing industry experience, Infor CRM solutions enable you to manage customer contacts and relationship development—gathering each customer’s complete history and extending it across the organization—so you can identify customer needs, automate ongoing orders, and generate focused marketing programs. And since they’re accessible anytime, anywhere and fully integrated with other enterprise solutions, you’re able to reduce costs and improve operating efficiency.

Infor’s customer relationship management solutions for manufacturing help you:
Gain complete customer visibility
Find rapid access to critical information
Improve lead generation and pipeline management
Provide efficient customer service
Get anytime, anywhere mobile access
Reduce costs with complete integration
Infor’s CRM software solution provides manufacturing companies with comprehensive capabilities for marketing, multi-channel sales and service, and complete front- and back-office integration.

Marketing—marketing capabilities for enterprise-level organizations that streamline the campaign process and create real-time customer profiles.

Sales—sales force automation and opportunity management capabilities for enterprise-level organizations that drive intelligence into customer interactions.

Service—personalized contact center capabilities for enterprise-level organizations that give customer service representatives a unified view of customers across existing systems.
Interactive Selling—quoting, proposal, and document generation capabilities that provide key product, availability, and pricing information to direct salespeople and indirect channels. Includes a pricing engine that allows for multidimensional pricing and discounting.
CRM for Infor ERP—a range of solutions that give Infor ERP customers integrated CRM capabilities that complement their ERP application and provide them with industry-specific functionality for managing customer relationships.

Learn more about Infor CRM.
Learn more about Infor Industry Essentials for Manufacturing and Distribution.
Contact us to learn how Infor CRM for Manufacturing will make a difference in your business.

Source by http://www.infor.com/solutions/crm/industries/manufacturing/

Infor CRM (Application in Financial Services)

Infor CRM (Customer Relationship Management) for Financial Services

Solutions for raising retention rates and increasing profitability
Mergers and acquisitions have transformed the financial services sector as growth-minded retail banks seek new efficiencies, new capabilities, and new customers. Today, the real challenge and opportunity lie in organic growth—maximizing the value of existing relationships. Financial services organizations are now concentrating on increasing products per household, share of wallet, and retention of their existing customers.
Infor CRM for Financial Services helps financial services organizations achieve organic growth, decrease the cost of service, and improve operational efficiencies. It enables intelligent, event-driven customer interactions over all inbound and outbound customer touch points and all self-service systems such as web, automated teller machines (ATMs), interactive voice response (IVR), and mobile devices.
Infor’s customer relationship management solutions for financial services help you:
Increase customer retention
Expand products per household
Provide outstanding customer service
Create an adaptable technology infrastructure
Infor’s CRM solution helps financial services companies optimize customer interactions across all touch points through comprehensive capabilities for inbound and outbound marketing, multi-channel sales and service, and the integration of sophisticated front-office solutions with core banking and operational systems. Components include:

Marketing—inbound and outbound marketing capabilities that streamline the campaign process and create real-time customer profiles that can be analyzed to identify high-impact offers at the time of interaction.

Sales—sales force automation and opportunity management capabilities that facilitate customer conversations by driving intelligence into every customer interaction.

Service—personalized contact center capabilities that give customer service representatives a unified view of customers across all existing systems and empower them to shorten call times and resolve issues on the first call. Sophisticated, real-time analytics drive personalized, customer-focused processes and offers, turning customer interactions into revenue opportunities.
Learn more about Infor CRM.
Learn more about Infor Financial Services Essentials.

Source by http://www.infor.com/solutions/crm/industries/financial/