Product Overview

Product Overview

Browser CRM is a browser-based customer acquisition and management application. It provides customer management features including email, file management, tasks, opportunities, calendaring and web site integration accessible anytime, anywhere from any web browser.

Browser CRM is widely deployed in small businesses typically with 5 to 250 users in diverse industries in services, retail and manufacturing.
See case studies.

Browser CRM Limited is based in Wellington, New Zealand has a global customer base with customers in the USA, Canada, UK, Germany, France, Singapore, Australia and New Zealand.


Why BrowserCRM?

◊ Access your data anytime, anywhere

Login to your customer and business data from your favorite web browser - no user software to install. Browser CRM instantly enables anytime, anywhere access to your database for staff, telecommuters, telemarketers and branch offices and gives you full access to up-to-date data while on the move.

◊ Centralize your data

Your corporate data is centralized in your BrowserCRM database instead of spread across multiple applications and individual desktop machines so you and your employees always access the latest, real-time data.

◊ Choose how you deploy

Install the Server Edition on your own server or ISP, or use Browser CRM Hosted which is completely managed by us.

◊ Smart new technology

Our technology platform means costs are substantially lower than for similar products from major vendors based on legacy or enterprise technology.

◊ Customize for each user

Customize and personalize preferences, menus and data access permissions for each user.

◊ Multi-user functionality

Data sharing between users including a shared email inbox to share email workload, full logging per user and record status per user.

◊ Generate customer leads from your website

Capture data from your website forms directly into BrowserCRM so you can provide faster response to customers and increase sales.

◊ Scale as your business grows

The technology platform will scale easily and user-based licensing means you can increase your software capability as your business grows.

◊ Extend functionality

The customizable modular structure of BrowserCRM can be extended to meet your specific requirements to web-enable all your business processes.

Source by http://www.browsercrm.com/content/view/120/106/

Definition of Customer Relationship Management (CRM) 顧客關係管理

Customer Relationship Management (CRM) 顧客關係管理 is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction.[1] Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation.

Technology to support Customer Relationship Management (CRM) initiatives must be integrated as part of an overall customer-centric strategy. Many Customer Relationship Management (CRM) initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.[2]

[1] Bligh, Philip; Douglas Turk (2004). CRM unplugged – releasing Customer Relationship Management (CRM)'s strategic value. Hoboken: John Wiley & Sons. ISBN 0-471-48304-4. [2] Rigby, Darrell K.; Frederick F. Reichheld, Phil Schefter (2002). "Avoid the four perils of Customer Relationship Management (CRM). Harvard Business Review 80 (2): 101–109. 

Source: http://en.wikipedia.org/wiki/Main_Page